BCLC Brand Identity
Complete Design Program - Complete
2012
Cossette
t: 604.669.2727
e: cossettewest@cossette.com
Ad Agency: Cossette Creative Direction: Nick Richards Designer: Nick Richards, David Lidiard, Andrew MacPhee Producer: Denise Carefoot Production Artist: Calvin Porter Account Director: Noemie Bessette, Kaya Wiggens
After 25 year as the Lottery Corporation, BCLC needed a modern brand reflecting the full-spectrum of their gambling entertainment offering. The development of Fair Play as their brand essence inspired the creation and implementation of a complete identity system, brand story, office design, strategic guiding principles addressing their various products and programs, and the development of countless applications. The new BCLC brand balances fun and excitement with the stability and trust of a Crown Corporation.