BCLC Office

Environmental/Signage - Single

2011

Cossette
t: 604 669 2727
e: cossettewest@cossette.com
w: cossette.com

Ad Agency: Cossette Creative Direction: Nick Richards Design: David Lidiard Account Director: Noemie Bessette Design: Andrew MacPhee

The BCLC rebrand focused on building stronger associations with the product offering, fostering credibility and creating internal strategic and visual alignment. A complete identity system (logo, tagline, visual language, tone of voice, brand story animation and brand guidelines) established the brand foundation that ultimately lead to the creation of the new office messaging principles and interior design. All an embodiment of the strategic platform and brand essence of Fair Play.