X2The Mass - Rebranding Christmas

Agency Self-Promotion - Single

2007

RED Communications
t: 780-426-3627
e: psykora@red-advertising.com
w: red-advertising.com

: Executive Creative Direction: Lori Billey Creative Direction: Dennis Lenarduzzi Art Direction: Trevor Horbachewsky Copywriting: Ryan Kelly Design: Jennifer Kowton Production Artist: Dale Spychka Photography: Bluefish Studios, Darren Jacknisky Ad Agency: Red Communications

‘X to the Mass’ is Christmas re-branded for a new audience: the so-called MySpace Generation. Christmas dinner is packaged and served in front of webcams, Christmas cards give way to text messages, and logos replace traditional lawn ornaments. Christmas’ re-branding efforts are supported by a hip MySpace page (www.myspace.com/x2themass).