Cut the Crap

Complete Advertising Campaign - Complete

2015

Rachelle Oh, Regine Chan
e: ohrachelle@outlook.com
w: ohrachelle.com

Students: Rachelle Oh, Regine Chan Program: Design Formation School: Langara College Instructor: Marcela Noriega

Cut the Crap is a summer campaign designed to help reduce and eliminate cigarette butt litter around Vancouver's shorelines and beaches to protect aquatic animals from toxic waste. In conceptual partnership with the Vancouver Aquarium, we took this serious problem and gave it a fun and friendly solution.