LAX - DATA CLOUD

Offline Digital

2014

Moment Factory
w: momentfactory.com

Company: Moment Factory Client: Los Angeles World Airports (LAWA) Project Direction: MRA International Executive Creative Direction: Sardi Design

Winning Website: laxcasestudy.momentfactory.com/datacloud

The Destination Board is the next-generation flight information board in the new Tom Bradley International Terminal at the Los Angeles International Airport. For this giant LED display, Moment Factory created the Data Cloud. This permanent, real-time, generative artwork uses RSS feeds to harvest wind, temperature and precipitation data from Los Angeles and LAX destination cities, and transforms this information into flowing organic forms that evoke waves, clouds and topographies.