ASC - The Perfect Scam
Advertising - Non-Traditional - Single
2017
Edelman Canada
w: edelman.ca
Company: Edelman Canada Executive Creative Director: Andrew Simon Creative Director: Ryan Semeniuk Copywriter: Adrian Cunningham Designer: Dol Imnamkhao Broadcast Producer: Camielle Clark Print Producer: Janet Abe General Manager: John Larsen VP: Megan Spoore Senior Project Manager: Jessica Fralick Account Executive: Amanda Schaufele Senior Account Manager (Earned Media): Carla Beynon Image Research: Hira Gomes Media Agency Planner: Ali Dajani Production Company: 403k Films Post-Production Company: School Editing
Every year, people around the world lose billions of dollars to investment fraud. The Alberta Securities Commission (ASC), a regulatory agency which administers securities legislation in the province of Alberta, engineered its own investment scam. We constructed a complete social and digital history for a fictitious financier and investment company and drove Albertans to a lunchtime investment seminar at a Calgary hotel. Then midway through the packed event, we revealed our ruse.