Cold Ketchup

Entire Advertising Campaign

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Kraft Heinz Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Associate Creative Director: Jacquelyn Parent, Hayley Hinkley Writer: Jacquelyn Parent Art Director: Hayley Hinkley, Rachel LeBlanc, Ryan Cookish Strategist: Julian Morgan Producer: Teresa Bayley Post Production Supervisor: Megan O’Connor Studio Artist: Brad Kumar, Todd Bennett Group Account Director: Jamie Sutherland Account Director: Kai De Bruyn Kops, Emily Kett Account Supervisor: Emily Anzarouth Editor: Francisco Fuentes PR Agency: Middle Child Managing Director: Sean Citringo Vice President: Gillian DiCesare Associate Director: Rebecca Fuller Account Manager: Chandler Nowak Senior Account Manager, Digital: Bea Ticsay Senior Account Manager: Joseph Crimi Senior Account Executive: Patricia Gonzalez, Charlotte Hefner Account Executive: Sabeeyha Bobat Media Agency: Carat Client: Nina Patel, Megan Lang, Jacqueline Chao, Alyssa Cicero

In a world catered to room temperature ketchup fans, we're launching Heinz Cold Ketchup for those who prefer their ketchup cold. Same ketchup. Now colder.