Cristiano Ronaldo Water Bottle

Social - Series

2021

Rethink, Toronto/Montreal/Vancouver
t: 416-583-2178
w: rethinkcanada.com

Client: IKEA Canada Creative Director: Xavier Blais, Maxime Sauté Art Director: Zachary Bautista, Edouard Coune, Jean-Nicolas Duval, Maxime Sauté Writer: Xavier Blais Chief Creative Officer: Aaron Starkman Executive Creative Director: Nicolas Quintal Account Director: Alex Lefebvre, Sarah Riedlinger, Karen Hrstic, Vanessa Coutinho Account Manager: Catherine Blouin-Mainville Media Agency: Carat Media Agency Planner: Monalyn Quelnat Media Coordinator: Crystal Kim Account Supervisor: Faizal Shaikh

Cristiano Ronaldo made headlines at the Euros when he pushed away the cola bottle and held up a bottle of water saying agua. It gave IKEA the opportunity to promote a sustainable message and hijack the conversation with a recyclable IKEA water bottle.