#DearTerry

PR/Influencer Campaign

2023

No Fixed Address, Toronto, ON
e: hello@nofixedaddressinc.com
w: nofixedaddressinc.com

Ad Agency: No Fixed Address Chief Creative Officer: Alexis Bronstorph, Kelsey Horne PR: Erin Banting, Mackenzie Biddie Art Director: Reid Plaxton Copywriter: Allegra Wiesenfeld Associate Creative Director: Meriç Karabulut Account Director: Gabie D’Agrosa Account Executive: Lindsey Hutchins, Nick Wong Client: The Terry Fox Foundation

Winning Entry: youtu.be/9XE3WIAJ--w

We created a creative platform and call to action entitled #DearTerry, aiming to modernize the practice of writing to Terry, using digital mediums web, social media, and influencer marketing to galvanize future generations, turning the sentiment into a rallying cry. The letters received from Canadians over the years became the campaign's cornerstone as we set a global call for messages to showcase how Terry's legacy lives on to inspire past, present, and future.