KFC Fixed It

PR/Influencer Campaign

2023

Courage, Toronto, ON
w: courageinc.com

Ad Agency: Courage Partner, Chief Creative Officer: Dhaval Bhatt, Joel Holtby Partner, President: Niki Sahni Partner, Chief Strategy Officer: Tom Kenny Associate Creative Director: Hemal Dhanjee, Steve Lerullo Writer: Hemal Dhanjee, Matt Miller Art Director: Steve Lerullo, Tommy Yong Account Director: Amna Khalid EP, Producer: Clair Galea Producer: Katie Fowler Production Company: Fuze Reps CGI Artist: Pierre Bourjo Case Study Photographer: Sandy Nicholson Client: KFC

On March 7, 2023 McDonald's Canada debuted the Chicken Big Mac. But everyone knows fried chicken is KFC's turf. So within minutes of the launch, KFC responded with a counter-campaign to fix it by replacing its chicken patties with two KFC chicken filets – starting a real-time chicken feud. Then we took it to McDonald's locations with truck-sized billboards placed in front of their arches, and made it real by adding the Fixed It sandwich to KFC's secret menu – driving real results for KFC.