New Heights

Special Effects - Single

2023

Cossette, Quebec, QC
w: cossette.com

Creative Agency: Cossette Executive Creative Director: Anne-Claude Chénier Creative Director: Richard Rochette-Villeneuve Copywriter: Sébastien Forget Art Director: Nicolas Baillargeon Senior strategic planner: Marie Vaillancourt, Hugo Martin-Bonneville Strategic Planner: Charles-André Marleau Account Director: Pierre-Antoine Lavoie, Nicole Laplante Agency Producer: Joanny Roy Production Company: 4ZERO1 Director: François Jaros Post-Production Company: SHED Studio: Circonflex Client: Recyc-Québec; Nuria Pérez De León, Sophie Langlois-Blouin, Suzanne Chabot, Isabelle Moïse

Despite our recycling efforts, our waste keeps piling up, and sorting centers and landfills are overflowing. Now, more than ever, we must consume more wisely to lessen our environmental impact. To raise awareness, we've chosen a powerful visual metaphor to depict the scale of this issue.