Others

Pro Bono/PSA/Charity Entire Ad Campaign

2023

Bensimon Byrne/Narrative, Toronto, ON
w: bensimonbyrne.com

Ad Agency: Bensimon Byrne Chief Creative Officer: Joseph Bonnici Creative Director: David Mueller, Gints Bruveris Art Director: Amy Fernandes Copywriter: Sam Ramsay Executive Producer: Michelle Pilling Agency Producer: Caroline Clarke Group Account Director: Will Dell Account Director: Ashley Ad Agency: Narrative Creative Director: Debbie Chan Associate Creative Director: Katherine Flores Art Director: Caleb Leung Copywriter: Talal Itani Managing Director: Cathy Mitchell Vice President: Lauren Baswick Account Director: Cole Douglas Director, XM: Melissa Da Costa Senior Account Manager, XM: Jaclyn Kirk Account Manager, XM: Kayla Metcalfe Account Coordinator: Shehroz Asad Client: Casey House Production Company: OPC Executive Producer: Harland Weiss, Emily Harris, Donovan M. Boden, Isil Gilderdale Director: Paul Shkordoff Director of Photography: Jeremy Cox Casting: Powerhouse Casting Director: Andrew Hayes Casting: CDC Casting Director: Tristan Abraham Casting: Martin Gibbons (CDG, UK) Post-Production Company: Rooster Post Post-Executive Producer: Melissa Khan, Bobbi Dedman Editor: Michelle Czukar, Matt Blakely, Kyle Gregory Sanderson, Production: Button Factory Editor: Tim Pienta Colourist: Cycle Media Vancouver, Sam Gilling Audio House: Berkeley Inc. Audio Producer: Tyna Maerzke Audio Director: Jared Kuemper Audio Engineer: Jared Kuemper, Tyler Young, Marcel Hildago Music Composer: Kyle McCrea

Winning Entry: caseyhouseothers.com

80% of people with HIV say they're afraid to disclose their status for fear of being judged and rejected by friends, loved ones, and society at large. As part of its ongoing #SmashStigma campaign, Casey House, a specialty hospital for those living with HIV and AIDS, wanted to harness the power of fear to show the devastating impacts of stigma. We wanted people to experience fear firsthand, to help them better understand what HIV+ people face every day.