Slow This Ad

Social Streaming - Series

2023

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Ad Agency: Rethink Client: Kraft Heinz Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Creative Director: Zachary Bautista Associate Creative Director: Geoff Baillie Writer: Geoff Baillie, Phil Coulter, Shawn Weidman Art Director: Zachary Bautista, Stefan D'Aversa Strategist: Julian Morgan, Emma Bayfield Producer: Tricia Lapidario Post Production Supervisor: Megan O’Connor, Shannon Ing Digital Producer: Kyle Hicks Print Producer: Kate Spencer Studio Artist: Brad Kumar, Justin Chan, Kostas Loukopoulos, Dustin Gamble Group Business Lead: Adam Ball Account Director: Jamie Sutherland, David Greisman Account Supervisor: Jamie Flatow Account Manager: Rachel Cloth Director: Shanghoon Cinematographer: Shanghoon Production Company: Free Society Executive Producer: Tony DiMarco Head of Production: Dan Arki Editor: Ralph Floro, Austin Blackmore Post Production Company: Frame Distillery VFX Online/VFX/Motion Graphics: Rob Del Ciancio Colourist: Adam Kemp Audio House: Vapor Music Audio Engineer: Ed Zych PR Agency: Zeno Group Media: Starcom Client: Nina Patel, Megan Lang, Jacqueline Chao, Alyssa Cicero

To show the world the power of slow, Heinz created a media placement that had never existed before. Why? So we could air the world's first-ever 0.57 second ad, which could only be understood in slow motion. And when people successfully slowed it down, they would be rewarded with a hidden DoorDash voucher code.