25 Years & Counting the Rings - Microsite

Young Blood Digital Design - Series

2024

Berlin Communications, Edmonton, AB
w: berlin.ca

Young Blood: Shannon Glassford Creative Director: Dennis Lenarduzzi Designer: Shannon Glassford Digital Design Studio: CUSP Account Director: Willie Lee Account Manager: Zachary Fritze Account Coordinator: Kian Javier Writer: Ben Spencer, Emily Keating Videographer: Erik Johnson Client: Forest Resource Improvement Association of Alberta

The Forest Resource Improvement Association of Alberta (FRIAA) unveiled a digital experience to celebrate 25 years. This experience, akin to a digital diorama, immerses users in a virtual landscape that narrates FRIAA's sustainability story. Illustrations, inspired by a blend of gouache and pencil art, come to life in a storytelling format that is both simple and captivating. These digital scenes engage users in animated forests and interactive narratives, shifting away from traditional print.