Agence Spatiale Canadienne

Rebrand Logo - Series

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein Vice-President, Executive Creative Direction: Nicolas Baldovini Vice-President Strategy: Sophie-Annick Vallée Vice-President, Account Services: Julie Pilon Creative Director: David Kessous Copywriter: Marie-Eve Leclerc-Dion, Gabrielle Fortin, Eve Landry, Geneviève Jetté Art Director: David Beauchemin Layout Artist: Marie-Pier Daigle Strategy: Marie-Christine Ferron Account Services: Julie Bergeron, Clémence Commissaire, Catherine Deslongchamps Project Management, Production: Emmanuelle Gauthier-Laquerre, Cynthia Lemieux Agency Producer: Vincent Boivent, Mélissa Brisson 3D and Motion Design: Samuel Thibodeau Mac Artist: Sylvie Tétreault Client: Agence Spatiale Canadienne

The Canadian Space Agency (CSA) aimed to create a strong, recognizable brand representing Canadian pride globally. The new logo merges the enduring maple leaf with a star symbolizing space, capturing Canadian expertise and collaborative spirit. Its vertical design signifies flight and ambition in space exploration. This transformation reflects CSA's commitment to advancing in the global space industry, symbolized by a stable triangle of stars representing expertise and solidity.