Allo Simonne

Food - Series

2024

Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com

Creative Director: Léo Breton-Allaire Graphic Designer: Marianne Isabelle, Marie Chénier Project Manager: Ophélie Fortin, Constance Delille Photographer: Vincent Castonguay Client: Allo Simonne

Allo Simonne wanted to use their new product line as an opportunity to revamp their identity and packaging. The numbers embossed on the boxes represent the cacao percentages of the chocolate bars. With the updated logo, vibrant colour palette, and quality printing finishes, the new packaging is now more aligned with the brand's standards. Its simplicity stands out on the shelf as the competitor's packaging is often illustrative and visually busy.