ARBO

Entire Design Program

2024

One Twenty Three West, Vancouver, BC
w: 123w.ca

Executive Creative Director: Jeff Harrison, Mooren (Mo) Bofill, Rob Sweetman, Bryan Collins Creative Director: Tim Hoffpauir Copywriter: Tracy Wan, ÉLise Guillemette, Schvonne Mckinney Designer: Taeyeon Kim Agency Producer: Ninette Aves Client Service Director: Natalie Wu Motion Graphics Artist: Jesse Shaw Animator: Charlotte Lucas Strategy Director: Colin Carroll Studio Artist: Gabe Hall, Rebecca Marks

Introducing Arbo: A budding new Toronto neighbourhood on the edge of Downsview Park, set to be built around a cherished woodlot. We created a brand identity with nature at its core. The woodlot and the native flora and fauna inspired every component of the brand: the name, logos, colours, iconography, and typography.