Arc'teryx Spring Run

Website-Consumer Products - Single

2024

Pound & Grain, Vancouver, BC
w: poundandgrain.com

Client: Arc’teryx Designer: Chloe Jung, Bethany Whitehead Developer: Mike Zanni Art Director: John Wootton Creative Director: Oleg Portnoy Developer: Cameron Lee Copywriter: Alex Dickinson, Cayley Thiessen Photographer: Michael Overbeck Videographer: Joel Fuller Motion Graphics: Keller McCall Executive Producer: Neil Chin Project Manager: Marshall Campbell

Winning Website: arcteryx.com/us/en/explore/spring-run

Website design and UX for new Arc'teryx products specifically designed for trail running in a range of climates. The site presents two runners using the new collection on the Sea-to-Sky corridor. Their stories highlight elevation and distance run, and themes of immersion in landscape, pushing physical limits, navigation through dense forests, steep inclines, and alpine terrain as well as camaraderie with an emphasis on joy of exploration, pushing personal boundaries, and appreciating nature.