Berlin, Alberta

Young Blood Promotional Design - Series

2024

Berlin Communications, Edmonton, AB
e: sglassford@brln.ca
w: berlin.ca

Young Blood: Shannon Glassford Creative Director: Dennis Lenarduzzi Designer: Shannon Glassford, Bridgette Crabbe, Chris Brodt Production Coordinator: Nikki Howell Photographer: Bridgette Crabbe

This suite of promotional merchandise, developed as gifts and swag for our team, partners and clients, boils down that argument to just two words: Berlin, Alberta. We reinforced that unexpected juxtaposition with a mashup of two iconic images: the bear from the German capital's coat of arms and the cowboy people imagine when you ask them to picture an Albertan.