Brilliance in Our Backyard

Public Service/Charity - Single

2024

Daughter Creative, Calgary, AB
t: 403-606-8238
e: awards@daughtercreative.com
w: daughtercreative.com

Executive Creative Director: Keli Pollock, Stephanie Kochorek Account Director: Wendy Chiu Designer: Scott Wilson Photographer: Kaitlin Moerman Copywriter: Jarrod Banadyga, Stephanie Kochorek Client: Alberta Cancer Foundation

Alberta is well known for oil & gas, endless wheat fields, and small rural towns. It's much less known for groundbreaking cancer research and breakthroughs. ACF sought to unveil this story, emphasizing the homegrown brilliance behind the province's achievements. Titled Brilliance in Our Backyard, the report deviated from the expected route of showcasing high-tech equipment and heroic portraits. Instead, it focused on portraying the 'Backyard'—capturing the essence of everyday life in Alberta.