Burj Khalifa - Can-Am Maverick R Launch

Environmental-Experiential/Event Design - Single

2024

Gentilhomme, Montreal, QC
t: 514-553-3561
e: info@gentilhomme.com
w: gentilhomme.com

Producer: Gentilhomme Multimedia Director: Gentilhomme Client: BRP - Bombardier Recreational Products

For the launch of the new Can-Am Maverick R, we transformed the Burj Khalifa into an awe-inspiring spectacle. To do so, we created a mind-blowing international product launch event, which transformed the world's tallest skyscraper into a giant canvas. To showcase the power and design of Can-Am, we created 3D animations of various key attributes of the product, including its engine, in addition to amplifying the brand's existing advertising material.