Cloud Chamber Playbook

Cover/Page/Spread - Single

2024

Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com

Design Studio: Caserne Creative Director: Léo Breton-Allaire Design Director: Sébastien Paradis Designer: Audrey Demers Account Manager: Ophélie Fortin Animator: Arthur Cloche Account Manager: Annie-Pier Bureau Photographer: Vincent Castonguay Client: Cloud Chamber

The contrast between the simplicity of kraft paper and neon yellow allows for both minimalist and intriguing cover. The whole book is divided with two bindings making two inside covers with CC for Cloud Chamber (two booklets for French and English). Typography choices play a crucial role in conveying the brand personality. The use of multiple fonts shows diversity and expression, while the grid and sans serif balance it to make the book readable and rigorous with good visual hierarchy.