Cloud Chamber

Complete Brand Identity Program

2024

Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com

Design Studio: Caserne Creative Director: Léo Breton-Allaire Design Director: Sébastien Paradis Account Manager: Ophélie Fortin Designer: Mélina Gagné, Micaël L'Italien Photographer: Vincent Castonguay Programmer: Philippe Malboeuf Motion Graphics Artist: Charles Desmarais Client: Cloud Chamber

The developed visual identity reflects the studio's values of inclusivity and diversity, among others, thanks to its modular grid. 27 different typographies are used and mixed to allow the studio name and its various messages to be written in numerous ways. The visual sources used are also varied: textures, 2D and 8-bit illustrations, flat colours, and photography. The fun aspect of the brand is balanced with a more stable secondary font and grid to make it feel also like a rigorous brand.