Confetti Fridays

Pro Bono - Series

2024

Berlin Communications, Edmonton, AB
w: brln.ca

Creative Director: Dennis Lenarduzzi Designer: Shannon Glassford, Bridgette Crabbe, Chris Brodt, Michael Parillas Account Manager: Paulina Denholm Client: Downtown Edmonton Community League

Confetti Fridays was a free summer concert series hosted by Michael Phair, Alberta's first openly gay city councillor, in the downtown park named after him. Launched for Pride Month, the series brought the community together weekly for live music, DJ sets and drag shows. The look and feel of our campaign was inspired by pride along with cues pulled from the Memphis movement and 80's pop art halftones – which is about the time that Michael Phair was making history here in Edmonton.