CTD'A 23–24 Season Campaign

Entire Design Program

2024

Gauthier, Montreal, QC
w: gauthierdesigners.com

Design Studio: Gauthier Creative Director: Shawn Bedford Art Director: Jacob Gladu Account Manager: Sophie Dallaire Bouchard Client: Théâtre d'Aujourd'hui

Guided by the thematic question What we are becoming, the theater wants a seasonal image that shakes up conventions. By revitalizing the institutional positioning for the vibrant yellow at the heart of the posters, Gauthier creates a first layer with handwritten typography that extracts incisive quotes. A graphic system is articulated in movement to reveal plots of images that present actors.