Daily Grand Draw

Craft Motion/Animation - Single

2020

McCann

Winner: McCann Associate Creative Director: Mark Lovely Art Director: Regan Fraser Executive Creative Director: Trent Burton Animation House: Shed VP: Sean Fero Sound Production: Six Degrees Account Manager: Carla Howden Art Director: Mark Lovely

For decades lotto balls were drawn the same way. By pretty girls in sequin dresses after the local news. Thankfully, those days are gone. We were asked by the Western Canada Lottery Corporation to reinvent the way draws are revealed. So, we decided to create a fully digitally based draw that took the viewer on a “journey” through the draw itself while still accommodating the tens of millions of number combinations. The results had us feeling like we’d won the lottery.