DNA My Dog

Entire Design Program

2024

Zulu Alpha Kilo
w: zulualphakilo.com

Creative Chairman: Zak Mroueh Chief Design Officer: Stephanie Yung Design Director: Dejan Djuric Designer: Dejan Djuric Digital Design Director: Damian Simev Designer: Ana-Marija Vlahovic Creative Director: Jenny Luong Associate Creative Director: Christina Roche Copywriter: Christina Roche Art Director: Dejan Djuric Copywriter: Shelagh Moore Account Team: Jessica Hill, Cosmo Haskard Strategic Director: Spencer MacEachern, Heather Segal Client: DNA My Dog; Mindy Tenenbaum, Brock Campbell, Jessica Newhook Producer: Ola Stodulska, Teresa Bayley, Tracy Wightman, Sarah Lasch Production Artist: Ashleigh O'Brien Production House: Zulubot Zulubot Producer: Ece Inan, Sarah Dayus, Amy Groll Web Development: Jake Edwards, Gillian Black Motion Graphics: Miguel Natividad Photography: Off Leash Studios Photographer: Kevin Sarasom Packaging Photography: Shereen Mroueh Photography Retoucher: Simon Tuckett

Why do they tear apart my furniture? Or bark at birds? And why all the farting? DNA My Dog is a genetic testing company that connects the dots between DNA science and dog breed traits to deepen the bond between pups and their people. Our design system simplifies genetic sequencing into dots combining photography with patterns, connecting the dots of a dog's quirks and the DNA that makes them that way. This system spans a new logo, packaging, test results, website, photography, and iconography.