Francos

Environmental/Experiential Application - Series

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein Vice-President, Executive Creative Director: Nicolas Baldovini Vice-President Strategy: Sophie-Annick Vallée Vice-President, Account Services: Julie Pilon Executive Creative Director: David Kessous Creative Director: Elise Cropsal Copywriter: Geneviève Jetté Designer: Vanille Windenberger, Pascale Alie-Crête Architecture: Mariana Gariépy, Hélène Fortin Strategic Planner: Marc-André Fafard Account Services: Laure Hamonic Architecture: Joanie Couillard Motion Design: Samuel Thibodeau Client: Equipe Spectra

Set in downtown Montreal, the Francos is a celebration of French music and culture. To capture the vibe of the festival, we created an immersive visual experience through a fusion of graphic and spatial designs that goes beyond annual campaigns. Oversized letters were arranged in a striking way throughout the site, and installations played with buildings' features to enhance the event's street aesthetic. Day and night, the interplay of colour, light and scale energized the space.