GG Aide

Promotional Collateral - Series

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Josh Stein Executive Creative Director: Ryan Crouchman, Nicolas Baldovini Designer: Murilo Maciel Creative Director: Marc-André Dandurand UI Designer: Mika Carbonneau Illustrator: Murilo Maciel Motion Graphics Artist: Murilo Maciel Account Director: Antoine Levasseur Creative Director: Catherine Dorion Technical Director: Romain Prache Web Developer: Romain Avalle, Soliman Al Halaby, Constance Souville, Quentin Henry User Testing: Marc-Antoine Leclerc Data Speclialist: Allyson Dimino Account Service: Ambre Kerleau Client: GGaide; Francois Pelland

In 2023, more than one third of gamers experienced intolerance and hate within game chats. Gaming is meant to be fun. And for everyone. To promote GG AIDE, a video-game industry fundraiser, we designed a platform that shows the gaming community for what it truly is: diverse, creative and inclusive. To do this, we created a flexible design system that features a series of colourful characters, each with a unique look, and all based on the shape of a game controller.