Grenier

Complete Rebrand Identity Program

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Marc Fortin, Luc Du Sault, Josh Stein Vice-President, Executive Creative Direction: Nicolas Baldovini Vice-President Strategy: Sophie-Annick Vallée Vice-President, Account Services: Julie Pilon Executive Creative Director: David Kessous Creative Director: Marc-André Dandurand, David Kessous, Guillaume Lavallée Copywriter: Geneviève Jetté Designer: Vanille Windenberger, Sophie Giraldeau, Quentin Renaud Strategic Planner: Marc-André Fafard Account Services: Chloé Castonguay, Mélissa Gilbert, Anne Sophie Forget, Alice Dawlat Client: Grenier

With its new logo, Grenier reinforces its influence by adopting a modern visual identity. Inspired by publishing and the media, the new logo evokes the sheet of paper, the journalistic bill and the fax machine. The redesign reflects Grenier's evolution while honoring its roots. With this rejuvenated symbol, Grenier continues to provide information, training and professional opportunities, remaining an essential pillar for professionals in the field.