Heinz Ketchup & Seemingly Ranch

Content-Social/Viral/Promotional - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Client: Kraft Heinz Chief Creative Officer: Aaron Starkman, Mike Dubrick Executive Creative Director: Xavier Blais Creative Director: Zachary Bautista, Geoff Baillie Art Director: Zachary Bautista Writer: Geoff Baillie Creative Director: Sean O'Connor Writer: Thom Peters Art Director: Steve Miller, Mustaali Raj Designer: Mustaali Raj Chief Creative Officer: Daniel Lobatón Chief Strategy Officer: Sean McDonald Strategist: Julian Morgan, Emma Bayfield Producer: AJ Merrick, Venus Pun, Kate A. Spencer, Terri Winter Studio Artist: Todd Bennett, Kostas Loukopoulos Group Business Lead: Adam Ball Group Account Director: Rob Dix Account Director: David Greisman Account Supervisor: Rachel Cloth, Jessie Durand Account Manager: Bhumika Baweja Photographer: Nick Greaves Content Photographer: Denis Gutiérrez-Ogrinc Cinematographer: Denis Gutiérrez-Ogrinc Production Company: FUZE Reps PR Agency: Zeno Group Media Agency: Starcom

In September 2023, Taylor Swift's romance with NFL player Travis Kelce took over the internet. Swifties became so enthralled with their relationship, that even her game-day food choices became a viral topic. When one account shared, Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch! the post exploded. Within 24 hours of the viral Taylor Swift post, we re-released Kranch with a new name and label: Heinz Ketchup and Seemingly Ranch.