Heinz Tattoo Label

Promotional Packaging - Single

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Client: Kraft Heinz Chief Creative Officer: Aaron Starkman, Mike Dubrick Executive Creative Director: Xavier Blais Creative Director: Zachary Bautista, Geoff Baillie Writer: Nicolas Dubois Art Director: Claudia Barbiero Chief Strategy Officer: Sean McDonald Strategist: Julian Morgan, Emma Bayfield, Clément Martin Broadcast Producer: Chantal Wakil Integrated Producer: AJ Merrick, Agnes Gilchrist Studio Manager: Todd Bennett Retoucher: Kostas Loukopoulos Studio Artist: Carl DeVouge, Justin Chan Photographer: Nick Greaves Group Business Lead: Adam Ball Group Account Director: Rob Dix Account Director: David Greisman, Catherine Blouin-Mainville Account Supervisor: Rachel Cloth Account Manager: Bhumika Baweja Photographer: Pierre-Nic Lessard Director: Zacharie Turgeon Cinematographer: Antoine Caron Production Company: OKOK Executive Producer: Xavier Girard EP/Line Producer: Audrey Thibault Production Coordinator: Nicolas Chiasson Music: William Lamoureux Offline Editing: Zacharie Turgeon Colour: Arketype Online: Arketype Printing Company: The Gas Company On-Site Photographer: Poupay Jutharat PR Agency: Zeno Group Media Agency: Starcom

We were flattered to find that hundreds of people have Heinz tattoos but found that very few were up to brand standards. It was time for us to launch an official, Heinz-certified version. We altered our most iconic brand asset – the keystone label – and turned it into a real tattoo stencil using tattoo transfer paper, making it easy for artists everywhere to perfectly match the real, iconic Heinz label.