HHHusher

Website-Consumer Products - Single

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Vice-President, Creative Directors: Ryan Crouchman, Nicolas Baldovini Creative Director: Ryan Crouchman, Marc-André Dandurand Designer: Murilo Maciel Art Director: Gabriel Larivière UI Designer: Mika Carbonneau UX Designer: Anne-Marie Lavoie, Anaïs Fernandez Delattre Account Manager: Amel Mahfoud Client: HHHusher

Brand identity for HHHusher (Hi-Hat Husher), a new device designed for recording professionals and drummers that fixes hi-hat bleed - a common sound problem for drummers and studio technicians. The brand design system captures the technical and streamlined nature of the product, while the wordmark echoes the device's functionality through its use of a hushed letter H, symbolizing its noise-reducing capabilities.