HHHusher

Complete Brand Identity Program

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Josh Stein Executive Creative Director: Ryan Crouchman, Nicolas Baldovini Designer: Murilo Maciel Creative Director: Marc-André Dandurand Digital Art Director: Gabriel Larivière UI Designer: Mika Carbonneau UX Designer: Anaïs Fernandez Delattre, Anne-Marie Lavoie Account Manager: Amel Mahfoud Client: Hhhusher

Brand identity for HHHusher (Hi-Hat Husher), a new device designed for recording professionals that fixes hi-hat bleed, a common sound problem for drummers and studio technicians. The visual identity captures the streamlined nature of the product, while the wordmark echoes the product's noise-reducing function by using a hushed letter H.