hullo

Complete Brand Identity Program

2024

Zulu Alpha Kilo
w: zulualphakilo.com

Creative Chairman: Zak Mroueh Chief Design Officer: Stephanie Yung Chief Creative Officer: Brian Murray Design Director: Jeff Watkins Associate Creative Director: Dane Boaz Writer: Dane Boaz Copywriter: David Ross Account Team: Robyn Morrissey Chief Strategy Officer: Maxine Thomas Strategy Director: Sean Bell, Spencer MacEachern Client: Vancouver Island Ferry Company; Rupesh Amin, Sekhar Angepat, Alastair Caddick, Xander France Media Agency: Zulumatic Media Team: Alicia Petralia PR Team: Betsy Cooper Producer: Laura Dubcovsky, Tim Lynch, Ian McCartney Production House: Zulubot Mac Artist: Jeannette Downes

In the one-boat region of Vancouver BC, ferries became synonymous with inconvenient travel. The Vancouver Island Ferry Company (VIFC) set out to change all that with a high-speed ferry service that delivers travel with ease. We christened it hullo and built an equally inviting word mark (with a playfully buoyant U) and design system that extends across marketing material, apparel, the booking experience, onboard accessories, and the design of the vessel itself, inside and out.