La Licorne | 23-24 Campaign

Poster - Series

2024

Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com

Creative Director: Ugo Varin Lachapelle Graphic Designer: Marianne Isabelle Project Manager: Constance Delille Photographer: Richmond Lam, Audrey Demers Copywriter: Josiane Cossette Client: Théâtre La Licorne

The friendly and authentic identity of Théâtre La Licorne was put forward for the 2023-2024 season campaign. Following the tagline Visite Libre (Open House), the pictures were taken in different rooms of the house, representing a space that is welcoming and familiar to all, like the theater. The black and white typography and modular grid are flexible to allow different framings of the logo, and the simplicity of the design lets the copywriting and the images speak for themselves.