Leave Your Mark

Promotional Collateral - Series

2024

Ogilvy Canada, Toronto/Montreal

Chief Creative Officer: Francesco Grandi, Gavin Drummond Creative Director: Julie Gélinas Designer: Maxime Brunelle Copywriter: Tekla Nagel, Ian Dunlop Client: The Advertising & Design Club of Canada, ADCC

In the future, if AI has its way with us, all creative product will be machine-made. But in our work for the ADCC's 2024 awards, we sounded the clarion call of resistance, and built a campaign around the ultimate symbol of human individuality: the fingerprint. Celebrating the messy, often-manic process of people-powered creativity, we invited users to put their stamp on the industry by leaving their mark.