Love Alberta Forests

Website-Public Service/Charity - Single

2024

Berlin Communications, Edmonton, AB
w: berlin.ca

Creative Director: David Landreth Designer: Michael Parillas Web Developer: Overhaul Account Director: Willie Lee Account Coordinator: Kian Javier Client: Forest Resource Improvement Association of Alberta

Winning Website: loveabforests.com

Alberta Forest Products Association's Love AB Forests website wasn't working. It contained dozens of articles as the main education content, but little direction on where to start for users who knew very little or nothing about Alberta's forest industry. A new website was created to remove the choice barrier and provide a single scrollable experience. This new format delivered key facts and stories in engaging and bite-size pieces, with options for users to dive deeper into specific subjects.