Midi Tequila
Beverages-Alcohol - Series
2024
Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com
Creative Director: Ugo Varin Lachapelle, Léo Breton-Allaire Designer: Léo Breton-Allaire, Ugo Varin Lachapelle, Marianne Isabelle Industrial Designer: Étienne Vernier Account Director: Miriam Bousquet
To restore tequila's prestige, Midi presents a high-end collection. Rooted in Mexican tradition, their expertise blends with sophisticated aromas, creating a tequila for slow savoring. Custom bottle concept, inspired by noon's sun. Available in Canada: blanco, fresh and herbaceous; reposado, rich and flavorful. Limited distribution cultivates luxury exclusivity.