MR-63

Complete Brand Identity Program

2024

Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com

Design Studio: Caserne Client: MR-63 Creative Director: Léo Breton-Allaire Graphic Designer: Marie Chénier Motion Designer: Marie Chénier Typographer: Alexandre Saumier Demers Account Director: Constance Delille Photographer: Audrey Demers Architecture: Rayside Labossière Interior Design: Ivy Studio

When Montreal's metro began replacing old wagons with new models in 2014, MR-63 was created to give them a new life. Meaning Rolling material 1963, the organization turned the blue wagons into temporary public places. In 2023, MR-63 announced the construction of a permanent pavilion dedicated to local gastronomy, art, and culture. The brand identity honors the metro's heritage, with a custom typeface and logotype extrapolated from Montreal's iconic 1966 metro sign.