Next Gen Now

Cause-Related Creative Response - Single

2024

LG2, Quebec/Montreal/Toronto
w: lg2.com

Chief Creative Officer: Marc Fortin, Luc Du Sault Vice-President, Creative Director: Nicolas Baldovini Vice-President, Account Services: Julie Pilon Executive Creative Director: Joel Auchu Creative Director: Marc-André Dandurand, Marianne Renaud, Anne-Marie Lavoie Account Director: Alice Dawlat Copywriter: Louis Pigeon-Owen Art Director: Laurent Vénérosy UX Designer: Anne-Marie Lavoie UI Designer: Mika Carbonneau Performance Analyst: Allyson Dimino, Jean-François Picard Account Services: Gabrielle Tanguay Technical Director: Romain Prache Developer: Romain Avalle, Jerome Devillers User Testing: Eleonora Gay Motion Design: Samuel Thibodeau Client: Canopy

To show the world how Canopy's solutions can create immediate change, we put NEXT GEN solutions on the map, literally. We focused on highlighting Canopy's unique technology that can help factories transition to using recycled materials, now. With Canopy as a low-carbon, low-impact circular solutions broker, we no longer have to wait until tomorrow to save future generations – we can fix things today. In 2023, we came up with Canopy's campaign signature: NEXT GEN NOW.