Nouvelle nouvelle

Entire Design Program

2020

Cossette

Winner: Cossette Client: La Presse Head of Strategy and integrated product: Florence Girod Creative Director: Richard Belanger Copywriter: Melanie Delisle Art Director: Simon-Charles Couture Labelle, Eloise Daigle, David Theroux VP, Business Lead: Benoit Chapellier Lead Strategy Director: Melissa Hebert Account Director: Nicolas Girault Producer: Maude Marie Salin De L’Etoile Production Coordinator: Marie-Andree Lizotte Production Advisor: Mario Levesque Motion Designer: Yoan Boisjoli Media Supervisor: Olivier Gilbert Production Company: Studios Apollo Guerilla : Publicité Sauvage Media Agency: Astral Media Chief Creative Officer: Peter Ignazi, Carlos Moreno

La Presse, news media outlet, completely overhauled its mobile app, and needed to get people to update their app ASAP. To achieve this, we presented the app in near real-time across all media, promoting the new news feed in proximity to places where consumers interact with their phone. We transformed digital boards in some of the busiest metro stations in Montreal into giant cellphones demonstrating the app and created the first ever real-time wild posting with the most recent posts from the app.