Passerelles

Complete Brand Identity Program

2024

Caserne, Montreal, QC
e: info@caserne.com
w: caserne.com

Design Studio: Caserne Client: Passerelles Creative Director: Léo Breton-Allaire Design Lead: Sébastien Paradis Designer: Marie Chénier, Audrey Demers Web Designer: Mélina Gagné Web Developer: Vincent Rouleau Typographer: Alexandre Saumier Demers Account Director: Constance Delille Photographer: Camille Gladu-Drouin, Audrey Demers

Passerelles is a cooperative offering cultural heritage services. Its brand identity was created around the concept of a palimpsest. In architecture, a palimpsest involves the juxtaposition, erasure, or overlay of traces from different eras left on buildings over time. Building on this idea, fragments of letters were erased from the logo, and abstract illustrations were created from typographic fragments. Similarly, masks, negative shapes, and overlays were used in the platform.