Branding Maison Théâtre

Complete Design Program

2009

lg2boutique
t: 514-281-8901
e: mlavigne@lg2boutique.com
w: lg2boutique.com

Art Direction: Anne Marie Clermont Design: Anne Marie Clermont, Tania Chiarotto, Maude Lescarbeau, Vadsana Vongsavath, Julie Bisson Creative Direction: Claude Auchu Writer: Gilles Chouinard Production House Producer: lg2fabrique Typographer: Anne Marie Clermont Print Production: Folio et Garetti, Communications Odette Lalonde Client: Maison Théâtre Design Studio: lg2boutique

Maison Théâtre stages plays for 2- to17-year olds. To reach them, we created a brand strategy – a mission-evoking identity to ensconce Maison Théâtre in a primary position in cultural family entertainment. Our tools: a dynamic launch, revitalising the building exterior, and a campaign using superpanels, newspapers, the Web and mailers.