Patro

Complete Rebrand Identity Program

2024

Imédia, Quebec, QC
w: firmecreative.com

Project Director: Jennifer Audy Project Coordinator: Cléa Goffoz Creative Director: Marie-Joëlle Lemire Art Director: Claudie Déry Infographist: Katherine Roberge Motion Designer: Rosemarie Ouellet-Larochelle Motion Graphics Artist: Pierre-Olivier Pelletier Music Composer: Didier Archambault Brand Strategist: Océane Périé Client: Réseau Patro

Developing the brand identity for the non-profit Patro network and its sub-entities in Quebec and Ontario, Canada, proved challenging due to the distinct identity and independent management of each Patro. The objective was to consolidate under a unified brand to foster group cohesion. The symbol embodies values of leisure, mutual aid, and sports, representing kindness and openness. The chosen typography pays homage to the mid-20th-century Patros, blending nostalgia with timeless appeal.