Rebrand for ROM, Canada's Largest Museum

Typeface Design-Family - Series

2024

Leo Burnett, Toronto, ON
w: leoburnett.ca

Ad Agency: Leo Burnett Co-Chief Creative Officer: Lisa Greenberg, Steve Persico VP, Group Creative Director, Design: Man Wai Wong Design Director: Marcelo Hong VP, Group Director: Kim Le Managing Director, Account Services: Natasha Dagenais Chief Strategy Officer: Tahir Ahmad Designer: Eric Espinosa Iracheta, Ryan Abrams Junior Designer: Tatjana Dudas Motion Designer: Yar Kukhtin Account Director: Yvonne Li Account Supervisor: Kate Owczar Account Executive: Lauren Clancy Photographer: Mike Tjioe, Saty & Pratha VP, Post and Print Production: Gord Cathmoir Print Producer: Kevin Stephen Senior Graphic Artist: Graham Bowman Pre-Press Technician: Shahid Qureshi Production Manager: Bill Ing Retoucher: Bill Hastings Digital Artist: Bill Hastings Executive Producer: Janice Rebelo Senior Developer: Dan Purdy Junior Motion Editor: Leah Fellows Typography: Colophon Foundry Client: Royal Ontario Museum (ROM)

Inside ROM lives 13 million moments in time. Inspired by the enormous scale of ROM's collections, we've taken each object and plotted it on an immortal timeline. Each object is a stitch in time, a portal to powerful stories that live on. Key to this visual identity was the creation of a new custom typeface — ROM Coign — designed to evoke the timeline.