RGD Branding Awards

Promotional Application - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Client: Association of Registered Graphic Designers (RGD) Creative Director: Alex Bakker Designer: Alex Bakker Art Director: Alex Bakker Creative Director: Hans Thiessen Designer: Hans Thiessen Typographer: Hans Thiessen Creative Director: Sean O’Connor Designer: Aleks Jones Motion Designer: Leigh O’Neill, Ignacio Florez, Steve Miller Developer: Ken Malley Writer: Jordon Lawson Producer: Meg Norton, Scott Russell Account Supervisor: Tianna Fung Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald Executive Creative Director: Leia Rogers, Morgan Tierney

To celebrate the most notable branding and design from around the world, we drew inspiration from branding's most overlooked symbol: the registered trademark (®) — and used it to create the entire identity for the RGD Branding Awards.