Rise and Shine

Craft - Illustration - Series

2024

Cossette, Montreal, QC
w: cossette.com

Ad Agency: Cossette Production Company: Septième Media Agency: OMD Client: McDonald’s Canada; Melissa Hains, Suzanne Grondin, Andréanne Gilbert; Chief Creative Officer: Anne-Claude Chénier Executive Creative Director: Alexandre Gadoua, Jason Hill Creative Director: Alexandre Jutras, Cédric Audet Copywriter: François-Julien Rainville Art Director: Philippe Leblanc Account Coordinator: Natalie Azoulay, Laurence Veillette Producer: Martin Lemay Retoucher: Daniel Cartier Graphic Designer: Elisabeth Matte, Mariette Parrod Production Company: Dogsled Studio Digital Artist: Daniel D'Avila Executive Producer: Marina Casalaspro

McDonald's recently rebranded its coffee cups and was looking for an original way to spread the word. So, we took the opportunity to remind people that McDonald's is the destination of choice for starting the day off right, by illustrating everyday moments when adults of all ages simply need a good cup of coffee. Leveraging early morning scenes featuring corridors of light created by the sunrise, the campaign consisted of a series of visuals depicting parts of McDonald's iconic golden arches.