Scotia Giller Prize

Brochure/Catalogue-Multi-page - Series

2024

Rethink, Toronto/Montreal/Vancouver/New York
t: 416-583-2178
w: rethinkideas.com

Client: Scotiabank Creative Director: Randy Stein Art Director: Dan Cantelon Writer: Marc Levesque Group Strategy Director: Crystal Sales Strategist: Marguerite Gaylie Integrated Producer: Agnes Gilchrist, Terri Winter Studio Manager: Todd Bennett Studio Artist: Stephanie Sherwood, Susan Bolder Photographer: Saty Namvar, Pratha Samyrajah Executive Producer: Natalie Frenkel Producer: Marina Sulmona Wardrobe Stylist: Shea Hurley Printer: TI Group Group Business Lead: Caitlin Bourada Group Account Director: Daniel Riggi Account Director: Kara Schulz Account Supervisor: Melissa Luk Account Manager: Geraldine Sebastian PR Lead: Meredith Montgomery PR Account Director: Chenda McKissick PR Specialist: Tara Lush Benson PR Coordinator: Claire Tam Chief Creative Officer: Aaron Starkman, Mike Dubrick Chief Strategy Officer: Sean McDonald

We needed millennials and burgeoning bookworms to see that the Giller Prize has been the actual tastemaker of what's hot in Canadian fiction for the past 30 years. Borrowing from the world of style tastemakers, we took the frequently asked Who are you wearing? and instead married the art of literature with highbrow fashion: Who are you reading? With a single swap of a word, we brought prominence to literature's influence on one's identity.