Sephora Illumination

Environmental-Experiential/Event Design - Single

2024

Zulu Alpha Kilo
w: zulualphakilo.com

Ad Agency: Zulu Alpha Kilo Creative Chairman: Zak Mroueh Chief Creative Officer: Brian Murray, Jenny Glover Chief Design Officer: Stephanie Yung Associate Creative Director: Christina Roche Copywriter: Christina Roche Associate Creative Director: Andrea Por Art Director: Andrea Por Designer: Ana-Marija Matic Account Team: Lisa Walton-Rixon, Shauna McKenna, Chris Rosario, Mike Sutton Strategy Team: Heather Segal, Patrick Henderson, Elyssa Seidman Director of Integrated Production: Ola Stodulska Agency Producer: Teresa Bayley, Jesse Brook Client: Sephora Canada; Allison Litzinger, Caitlin Lindsay, Candice Dixon, Sheila Legault, Kaleigh Henderson, Amy Scott Production Company: Zulubot Managing Director: Leslie Uy Director of Interactive Production: Ece Inan Executive Producer: Adam Palmer Director: Jimmy Vi Director of Photography: Jack Chen Line Producer: Adam Rodness Production Manger: Roman Hul Coordinator: Steve Goetz Production House: Fuze Reps Photographer: Genevieve Charbonneau Photography Producer: Daniela Favot Offline Editing Company: Zulubot Offline Edit Producer: Siddhi Patel Editor: Micah Rix-Hayes Editor Assistant: Adrian Gluvakovich Colour Transfer Company: Alter Ego Colourist: Eric Whipp, Andrew Ross Colour Producer: Genna McAuliffe Online Company: Fort York Online Artist: Marco Polsinelli, Serina Choi Online Producer: Erica Bourgault-Assaf Recording Studio: Pirate Sound Creative Director: Ian Boddy Engineer: Ian Boddy Voice Director: Alex Nursall Audio Producer: Maggie Blouin-Pearl Creative Studio: Superbien XM Agency: Wondermakr Printer: Seamliss Graphics Studio Mac Artist: Pavel Petrycki Studio Editor: Cecilia Bernach Studio Retouching: Nabil Elsaadi Media Agency: Zenith Media Media Team: Nicole Macpherson, Rahmeen Fazal, Nima Bellefeuille PR Agency: Middle Child PR Team: Jackie Kleinberg, Courtney Steinhart, Laura Linden French Agency: The French Shop Account Manager: Jessica Dubois Production Coordinator: Jennifer Lankry

Many Canadians, especially BIPOC individuals, feel unseen by the beauty industry with most struggling to find makeup to match their skin tone. But Sephora's Colour iQ tool was created to match every person's unique shade to the correct beauty products. Using the shade match data of over 140,000 Canadians, we created Sephora Illumination – a 360° campaign and interactive installation that celebrated our country's diversity and the idea that every shade deserves to shine.